Digital Clarity

April 15, 2019 Are You in Blissful KPI Ignorance?

Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check! I got that! I’m delivering that to…

December 1, 2015 Data Driven Marketing: Maximizing Personalization Efforts

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior…

November 18, 2015 Omni-Channel vs Multi-Channel Marketing: What’s The Difference?

Omnichannel verses Multichannel Marketing: Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer…

November 5, 2015 Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe…