Audience Building

May 20, 2019 6 Initiatives to Get Right with Multi-Solutions Mar-Tech Tools Stacks

The rise of Customer Experience Management (CXM) is pushing companies to adopt multi-solution mar-tech tool stacks. These mar-tech tool stacks…

April 15, 2019 Are You in Blissful KPI Ignorance?

Visits, Bounce Rates, Page Views and Marketing Campaign Data? ✅Check ✅Check ✅Check ✅Check! I got that! I’m delivering that to…

April 9, 2019 5 Foundational Elements to Audience Building (Part 2 of 2)

In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining…

April 8, 2019 5 Foundational Elements to Audience Building (Part 1 of 2)

Managing the customer experience has become increasingly complicated. The customer’s journey becomes fragmented across marketing technologies, devices and platforms. The…