by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
by Liana "Li" Evans | May 9, 2012 | Marketing, Online, Research & Strategy, Social Media
Just because the media is hyping how the biggest companies or well known celebrities are using the latest, greatest social media site, doesn’t mean that every business should be doing the same. If your competition has a blog that doesn’t mean that you need to have a...
by Liana "Li" Evans | May 25, 2010 | Four Pillars of Social Media, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in May 2010. Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti...
by Liana "Li" Evans | Aug 12, 2009 | Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in August 2009. Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to...
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