Tag: personalization

September 23, 2016 There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact…

December 1, 2015 Data Driven Marketing: Maximizing Personalization Efforts

Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior…