Hello! I’m Liana "Li" Evans, MBA
💡 I'm a seasoned data architect and digital customer experience (DCX) strategist who combines and integrates all areas of digital marketing, data modeling, journey orchestration and measurement. I build and manage teams of multi-solutionists who are skilled across the DCX spectrum of customer engagement touchpoints and data analysis. My teams deliver multi-faceted solutions for every part of the offline and digital CX journey.
💻 Specializing in the Adobe Marketing & Experience stack, I’m an Adobe Subject Matter Expert & Certified Master in the Adobe Marketing & Experience Cloud (Analytics, Real-Time CDP, Campaign, Audience Manager, Target, Experience Platform, etc.). Utilizing my over 17 years of real-world experience in Mar-Tech technologies, digital marketing, and analysis, I create realistic and strategic digital transformation solutions utilizing a hybrid of mar-tech tools that best fit the experience clients want to deliver focusing on a data-first architecture.
💸 I create winning measurement strategies for client in various industries including finance, retail, e-commerce, travel & hospitality, insurance, pharma, and healthcare. I also manage projects with international teams and cultivate relationships with my clients that range from multi-million-dollar companies (Fortune 100), government agencies and smaller businesses.
🔧 Utilizing my talent and expertise, I create programs and teams that work with marketing technologies channel partners, such as Adobe, Lytics, Wevo, Mouseflow, and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Customer Data Platforms (CDP), Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more.
🔎 If you’re searching for teams that can work on more than one aspect of your marketing efforts, and can integrate tools, solutions, and processes, look no further. I lead teams that combine & optimize on measurable insights, and implement mar-tech tool stack, digital marketing architecture, marketing strategies, social and citizen engagement strategies.