Contributed to the marketing book You Tube & Video Marketing an Hour a Day by Greg Jarboe on Sibex/Wiley Press. Chapter 12 “Mysteries of Online Marketing Revealed” outlines the importance of optimization of the actual “on site” optimization and the words used to describes videos and their importance. I contributed also to explain that limiting yourself to YouTube can be a huge missed opportunity as other video site can play a much bigger role in different industries and countries.