Liana Li Evans – Adobe Marketing & Experience Cloud, Customer Journey Analyst, Digital Marketing, Analytics & Social Media Expert – Page 2 – Adobe Certified Master & Subject Matter Expert (SME), Social Media Marketing Author, Professor, Analyst & Strategist

Adobe Subject Matter Expert & Multi Solutions Architect

Hello! I’m Liana "Li" Evans, MBA
💡 I'm a seasoned data architect and digital customer experience (DCX) strategist who combines and integrates all areas of digital marketing, data modeling, journey orchestration and measurement. I build and manage teams of multi-solutionists who are skilled across the DCX spectrum of customer engagement touchpoints and data analysis. My teams deliver multi-faceted solutions for every part of the offline and digital CX journey.

💻 Specializing in the Adobe Marketing & Experience stack, I’m an Adobe Subject Matter Expert & Certified Master in the Adobe Marketing & Experience Cloud (Analytics, Real-Time CDP, Campaign, Audience Manager, Target, Experience Platform, etc.). Utilizing my over 17 years of real-world experience in Mar-Tech technologies, digital marketing, and analysis, I create realistic and strategic digital transformation solutions utilizing a hybrid of mar-tech tools that best fit the experience clients want to deliver focusing on a data-first architecture.

💸 I create winning measurement strategies for client in various industries including finance, retail, e-commerce, travel & hospitality, insurance, pharma, and healthcare. I also manage projects with international teams and cultivate relationships with my clients that range from multi-million-dollar companies (Fortune 100), government agencies and smaller businesses.

🔧 Utilizing my talent and expertise, I create programs and teams that work with marketing technologies channel partners, such as Adobe, Lytics, Wevo, Mouseflow, and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Customer Data Platforms (CDP), Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more.

🔎 If you’re searching for teams that can work on more than one aspect of your marketing efforts, and can integrate tools, solutions, and processes, look no further. I lead teams that combine & optimize on measurable insights, and implement mar-tech tool stack, digital marketing architecture, marketing strategies, social and citizen engagement strategies.

Recommendations

Li is an extraordinary digital marketer. After working with Li on over 40 projects, I can say she has a digital marketing mental agility few consultants possess. She is not only able to comprehend a client "wound", but also provide valuable guidance for short term and long term solutions. Her expertise with several digital marketing technologies makes her a hub for knowledge and a true asset on any digital marketing consultancy. Her passion and experience in social media links all the pieces together in today's digital marketing space - from SEO, to PPC, to Analytics - Li understands how all these factors interact and benefit from each other. Our clients rave about Li's capabilities and her dedication to having successful projects. Her ability to build a trusted advisor relationship with clients completes her "A" level digital marketing persona.

Milton Huezo

CTO, CX Studios

Li is an extraordinary and natural Digital Marketer. Her hybrid profile brings a lot of value to the table. Li has a large technical experience that sets her as a subject matter expert in the digital marketing industry and at the same time she has a business profile that gives her the ability to interact with customers, understand their pain points from a sales perspective and be able to establish a relationship as a trusted advisor. Her passion sets her apart and gives her the advantage to truly engage and develop a long term relationships with co-workers and customers.

Adriana Rubio

Managing Director

I had the privilege of working on the same team as Li while at Blue Acorn iCi. Together there we worked on a few of the same projects as well as collaborated in the same group. We also traveled and presented together often. After working with her in those capacities I can say that Li is one of the most detail oriented and technically capable people in this industry. With her ability to problem solve and design solutions for clients she was an invaluable member of our department and would be to any team or organization!

Tyler St. Clair

Director of Analytics

Li is a powerhouse to work with and she’s a true expert in the analytical space. Having access to her industry knowledge enabled me to gain a deeper understanding of the analytical domain. She is a very accurate and detail-oriented individual who is optimistic and is not afraid to take on challenging tasks. As we worked on our projects, she ensured that the team had her back at all times. She possesses qualities that make her an excellent mentor, and I have enjoyed learning from her so far, and I look forward to learning more.

Devansh Mehta

Data Analyst Intern

I had the pleasure of working with Li Evans at CX Studios, where she trained and guided our team towards achieving certifications in Adobe Experience Manager. Li's extensive professional experience at Adobe was evident in the depth of her knowledge and the effectiveness of her training. What sets Li apart from others is her willingness to always go the extra mile to help her team succeed. She was always available to answer questions and provide additional support, which made all the difference in our ability to reach our goals. Beyond her professional expertise, Li is also someone who truly cares about the people she works with. She has a wide network of contacts and is always eager to help her colleagues find and utilize new tools around them and connect with people who may bring new opportunities. Even after we did not work for the same company, Li reached out to me to offer her help and support In areas I needed improvement in such as, setting up my own website and looking for new opportunities. I highly recommend Li Evans to anyone looking for a knowledgeable, supportive, and genuinely caring professional. She is truly a valuable asset to any team!