by Liana "Li" Evans | Aug 1, 2012 | Marketing, Strategy, Web Analytics
Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused...
by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
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