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Does Something “Going Viral” Spell Instant Social Media Success?

by Liana "Li" Evans | May 7, 2012 | Content Marketing, Marketing, Online, Social Media

We all want to “go viral” right?  In the world of social media marketing, word of mouth marketing or link baiting, one of the ultimate attainments of any marketer is to claim that you had one of your social media content pieces “go viral”.  Going Viral...

Social Media Marketing & The Fallacy of Going Viral

by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy

Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel.  The panel discussed the intricacies of viral marketing and the fallacies around it.  Viral Marketing is not really something that is cookie cutter in nature.  Most of...

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