by Liana "Li" Evans | Oct 12, 2015 | Marketing, Social Media, Social Media Engagement
Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose. Without purpose how does any team understand what you are strategizing for? More...
by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
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