by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
by Liana "Li" Evans | May 9, 2012 | Marketing, Online, Research & Strategy, Social Media
Just because the media is hyping how the biggest companies or well known celebrities are using the latest, greatest social media site, doesn’t mean that every business should be doing the same. If your competition has a blog that doesn’t mean that you need to have a...
by Liana "Li" Evans | Mar 18, 2012 | Buzz Monitoring, Marketing, Online, Social Media
Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in...
by Liana "Li" Evans | Jan 16, 2012 | Content Marketing, Marketing, Online, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries...
by Liana "Li" Evans | Jul 28, 2011 | Industry Events, Industry Experts, Marketing, News & Media, Social Media
On Monday July 25th, 2011 I had the gracious opportunity to be in Philadelphia’s NBC 10’s studios for taping a segment that appeared on the Wednesday July 27th, 2011 airing of The 10! Show. The segment highlighted my book, Social Media Marketing:...
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