by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
by Liana "Li" Evans | May 25, 2010 | Four Pillars of Social Media, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in May 2010. Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti...
Recent Comments