by Liana "Li" Evans | Sep 16, 2016 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics. That’s no longer the case. Social Media Marketing efforts, as...
by Liana "Li" Evans | Apr 13, 2012 | Content Marketing, Digital Clarity, Marketing, Research & Strategy, Social Media, Strategy
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is,...
by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy
Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel. The panel discussed the intricacies of viral marketing and the fallacies around it. Viral Marketing is not really something that is cookie cutter in nature. Most of...
by Liana "Li" Evans | Aug 12, 2009 | Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in August 2009. Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to...
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