by KGT Global | Jan 29, 2026 | Social Media
The rise of Customer Experience Management (CXM) is pushing companies to adopt multi-solution mar-tech tool stacks. These mar-tech tool stacks can be likened to a “Swiss Army Knife” for marketing efforts and are generally cloud based tools that...
by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
by Liana "Li" Evans | May 14, 2012 | Digital Clarity, Marketing, Online, Research & Strategy, Social Media, Strategy
Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic sense of examining it, yes “social media” can be seen as a free marketing tool because there’s very little to no outlay...
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