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Social Media Marketing & The Fallacy of Going Viral

by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy

Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel.  The panel discussed the intricacies of viral marketing and the fallacies around it.  Viral Marketing is not really something that is cookie cutter in nature.  Most of...
Jeff Jarvis Talks Google & Media (Newspapers) at SES Chicago

Jeff Jarvis Talks Google & Media (Newspapers) at SES Chicago

by Liana "Li" Evans | Dec 7, 2009 | Social Media, Social Media Engagement, Social Media Measurement

*This content was previously published on Social Conversations in December 2009.  Social conversations was a product of Serengeti Communications which closed in 2012. I’ve always been intrigued by Jeff Jarvis, ever since he single handily brought a firestorm down upon...

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