by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Nov 5, 2015 | Digital Clarity, Marketing, News & Media, Web Analytics
If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing...
by Liana "Li" Evans | Oct 12, 2015 | Marketing, Social Media, Social Media Engagement
Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose. Without purpose how does any team understand what you are strategizing for? More...
by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
by Liana "Li" Evans | Aug 12, 2009 | Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in August 2009. Social conversations was a product of Serengeti Communications which closed in 2012. With all the hype around so many different types of social media marketing tactics, from Twitter to...
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