by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Oct 7, 2015 | Buzz Monitoring, Community Building, Digital Clarity, Marketing, Social Media
Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers or constituents they believe you are wrong. Engagement with the base leaves you wide open to hearing just how wrong the...
by Liana "Li" Evans | Jun 15, 2010 | Research & Strategy, Social Media, Social Media Engagement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media. This week’s topics revolve...
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