by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
by Liana "Li" Evans | Aug 1, 2012 | Marketing, Strategy, Web Analytics
Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused...
by Liana "Li" Evans | Apr 16, 2012 | Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
We all want to be liked, right? We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater. Its the same in social media communities as well. As individuals we want to know that what we are sharing,...
by Liana "Li" Evans | Jun 15, 2010 | Research & Strategy, Social Media, Social Media Engagement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media. This week’s topics revolve...
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