by Liana "Li" Evans | Sep 23, 2016 | Marketing, Mobile Marketing, Online, Personalization, Strategy, Web Analytics
Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact more and more, visitors are EXPECTING companies to use the data they collect to enhance their experience with the brands they are dealing with. While...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
by Liana "Li" Evans | Oct 5, 2015 | Digital Clarity, Marketing, Offline, Online, Strategy
It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM? Do I need to create a board on Pinterest? Share videos on...
by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
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