by KGT Global | Jan 29, 2026 | Social Media
The rise of Customer Experience Management (CXM) is pushing companies to adopt multi-solution mar-tech tool stacks. These mar-tech tool stacks can be likened to a “Swiss Army Knife” for marketing efforts and are generally cloud based tools that...
by Liana "Li" Evans | Apr 9, 2019 | Audience Building, Big Data, Data Governance, Marketing, Strategy, Web Analytics
In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining elements; Data Integration, Identifying Conversion Points, and Understanding the Data’s Value. If you are first reading this post, you can read the...
by Liana "Li" Evans | Apr 8, 2019 | Audience Building, Data Governance, Marketing, Personalization, Strategy, Web Analytics
Managing the customer experience has become increasingly complicated. The customer’s journey becomes fragmented across marketing technologies, devices and platforms. The data needed to create audiences that inform the customer’s experience doesn’t just...
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