by Liana "Li" Evans | Apr 15, 2019 | Audience Building, Big Data, Customer Experience Management, Digital Clarity, Personalization, Strategy, Web Analytics
Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check I got that! I’m delivering that to the marketing managers and senior leadership. We know what our most successful marketing channels are, we’re in great shape when it...
by Liana "Li" Evans | Sep 23, 2016 | Marketing, Mobile Marketing, Online, Personalization, Strategy, Web Analytics
Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact more and more, visitors are EXPECTING companies to use the data they collect to enhance their experience with the brands they are dealing with. While...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
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