by Liana "Li" Evans | Feb 11, 2012 | Buzz Monitoring, Marketing, Online, Research & Strategy, Social Media
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to...
by Liana "Li" Evans | Jan 16, 2012 | Content Marketing, Marketing, Online, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries...
by Liana "Li" Evans | Oct 9, 2011 | Content Marketing, Marketing, Research & Strategy, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter...
by Liana "Li" Evans | Aug 5, 2011 | Community Building, Content Marketing, Marketing, Mobile Marketing, Online
*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature,...
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