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Research Tools For Making Great Social Media Strategies

by Liana "Li" Evans | Oct 9, 2011 | Content Marketing, Marketing, Research & Strategy, SEO (Search Engine Optimization), Social Media

*  This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter...

Social Media Marketing & The Fallacy of Going Viral

by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy

Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel.  The panel discussed the intricacies of viral marketing and the fallacies around it.  Viral Marketing is not really something that is cookie cutter in nature.  Most of...

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