by Liana "Li" Evans | Apr 15, 2019 | Audience Building, Big Data, Customer Experience Management, Digital Clarity, Personalization, Strategy, Web Analytics
Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check I got that! I’m delivering that to the marketing managers and senior leadership. We know what our most successful marketing channels are, we’re in great shape when it...
by Liana "Li" Evans | Sep 16, 2016 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics. That’s no longer the case. Social Media Marketing efforts, as...
by Liana "Li" Evans | Nov 5, 2015 | Digital Clarity, Marketing, News & Media, Web Analytics
If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing...
by Liana "Li" Evans | Aug 1, 2012 | Marketing, Strategy, Web Analytics
Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused...
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