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Are You in Blissful KPI Ignorance?

Are You in Blissful KPI Ignorance?

by Liana "Li" Evans | Apr 15, 2019 | Audience Building, Big Data, Customer Experience Management, Digital Clarity, Personalization, Strategy, Web Analytics

Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check I got that!  I’m delivering that to the marketing managers and senior leadership.  We know what our most successful marketing channels are, we’re in great shape when it...
Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

Upping the Analytics Ante: Adobe Acquires Comscore’s ‘DAX’ Digital Analytix

by Liana "Li" Evans | Nov 5, 2015 | Digital Clarity, Marketing, News & Media, Web Analytics

If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing...

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  • Are You in Blissful KPI Ignorance?
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  • There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

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