by Liana "Li" Evans | May 25, 2010 | Four Pillars of Social Media, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in May 2010. Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti...
by Liana "Li" Evans | Mar 24, 2010 | Social Media, Social Media Engagement
*This content was previously published on Social Conversations in March 2010. Social conversations was a product of Serengeti Communications which closed in 2012. Fear. Almost every company has it when they take one look at what’s going on in social media. The...
by Liana "Li" Evans | Feb 17, 2010 | Buzz Monitoring, Social Media, Social Media Engagement
*This content was previously published on Social Conversations in February 2010. Social conversations was a product of Serengeti Communications which closed in 2012. I try not to be one to jump on band wagons, which is why I’ve totally left the whole Google Buzz...
by Liana "Li" Evans | Dec 29, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. First a Little About the “Ethics” of Ghost Tweeting…. While at Search Engine Strategies Chicago I was...
by Liana "Li" Evans | Dec 15, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. What is success? What is failure? When it comes to social media marketing, unless you have a plan to...
by Liana "Li" Evans | Dec 11, 2009 | Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. Who doesn’t love “free”? Social media is free, isn’t it? Well in the very basic sense, yes social...
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