by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
by Liana "Li" Evans | Apr 16, 2012 | Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
We all want to be liked, right? We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater. Its the same in social media communities as well. As individuals we want to know that what we are sharing,...
by Liana "Li" Evans | Dec 7, 2011 | Content Marketing, Marketing, Online, Research & Strategy, Social Media, Social Media Engagement
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed . Marketers generally assume that the messages...
by Liana "Li" Evans | Nov 30, 2011 | Buzz Monitoring, Marketing, News & Media, Social Media, Social Media Engagement
I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback. The article on CNN,...
by Liana "Li" Evans | Sep 23, 2011 | Community Building, Social Media, Social Media Engagement
Lately the team here at Da Li Social Integrated Marketing has been getting a lot of questions about “What is Foursquare?” We’ve been compiling a lot of posts about Foursquare and other location based marketing / geo-social networking site and...
by Liana "Li" Evans | Jul 6, 2010 | Community Building, Social Media, Social Media Engagement
*This content was previously published on Social Conversations in July 2010. Social conversations was a product of Serengeti Communications which closed in 2012. This post is part of a series entitled The Community Building Series. This week’s topics revolve around...
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