by Liana "Li" Evans | Sep 16, 2016 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics. That’s no longer the case. Social Media Marketing efforts, as...
by Liana "Li" Evans | Mar 13, 2016 | Content Marketing, Marketing, Social Media, Social Media Engagement
It’s inevitable in any social network, you’re going to get spam. Whether its emails within the network, or requests for connections, companies and individuals are still under the impression that fake profiles lead to better ranking in search engines, more...
by Liana "Li" Evans | Feb 24, 2016 | Marketing, Online, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes” you have on your Facebook Page post is now, Irrelevant. That sounds like a pretty bold statement doesn’t it? How can I be so...
by Liana "Li" Evans | Jan 4, 2016 | Content Marketing, Marketing, Social Media, Social Media Engagement
The race is on to stand out and above the competition and it’s not just your direct competitors you are competing with anymore. Thanks to social networks and blogging platforms, there are literally millions of content creators globally and being able to bubble up to...
by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Oct 12, 2015 | Marketing, Social Media, Social Media Engagement
Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose. Without purpose how does any team understand what you are strategizing for? More...
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