by Liana "Li" Evans | Apr 20, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement, Strategy, Web Analytics
Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online. Buzz monitoring and the tools you need...
by Liana "Li" Evans | Apr 13, 2012 | Content Marketing, Digital Clarity, Marketing, Research & Strategy, Social Media, Strategy
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is,...
by Liana "Li" Evans | Feb 11, 2012 | Buzz Monitoring, Marketing, Online, Research & Strategy, Social Media
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to...
by Liana "Li" Evans | Dec 7, 2011 | Content Marketing, Marketing, Online, Research & Strategy, Social Media, Social Media Engagement
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed . Marketers generally assume that the messages...
by Liana "Li" Evans | Oct 9, 2011 | Content Marketing, Marketing, Research & Strategy, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter...
by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy
Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel. The panel discussed the intricacies of viral marketing and the fallacies around it. Viral Marketing is not really something that is cookie cutter in nature. Most of...
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