by Liana "Li" Evans | Sep 16, 2016 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics. That’s no longer the case. Social Media Marketing efforts, as...
by Liana "Li" Evans | Feb 24, 2016 | Marketing, Online, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes” you have on your Facebook Page post is now, Irrelevant. That sounds like a pretty bold statement doesn’t it? How can I be so...
by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | May 14, 2012 | Digital Clarity, Marketing, Online, Research & Strategy, Social Media, Strategy
Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic sense of examining it, yes “social media” can be seen as a free marketing tool because there’s very little to no outlay...
by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
by Liana "Li" Evans | May 9, 2012 | Marketing, Online, Research & Strategy, Social Media
Just because the media is hyping how the biggest companies or well known celebrities are using the latest, greatest social media site, doesn’t mean that every business should be doing the same. If your competition has a blog that doesn’t mean that you need to have a...
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