by Liana "Li" Evans | Dec 15, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. What is success? What is failure? When it comes to social media marketing, unless you have a plan to...
by Liana "Li" Evans | Dec 11, 2009 | Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. Who doesn’t love “free”? Social media is free, isn’t it? Well in the very basic sense, yes social...
by Liana "Li" Evans | Dec 7, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. I’ve always been intrigued by Jeff Jarvis, ever since he single handily brought a firestorm down upon...
by Liana "Li" Evans | Nov 24, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in November 2009. Social conversations was a product of Serengeti Communications which closed in 2012. In the world of social media marketing, one of the ultimate attainments of any marketer is to claim...
by Liana "Li" Evans | Nov 20, 2009 | Research & Strategy, Social Media
*This content was previously published on Social Conversations in November 2009. Social conversations was a product of Serengeti Communications which closed in 2012. This piece is a prelude to my Social Media Marketing Column on Search Engine Watch that will appear...
by Liana "Li" Evans | Nov 13, 2009 | News & Media, Social Media
*This content was previously published on Social Conversations in November 2009. Social conversations was a product of Serengeti Communications which closed in 2012. Rupert Murdoch the CEO of News Corporation is really creating a bit of buzz in the Search Engine...
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