by Liana "Li" Evans | Apr 20, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement, Strategy, Web Analytics
Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online. Buzz monitoring and the tools you need...
by Liana "Li" Evans | Apr 16, 2012 | Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
We all want to be liked, right? We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater. Its the same in social media communities as well. As individuals we want to know that what we are sharing,...
by Liana "Li" Evans | Apr 13, 2012 | Content Marketing, Digital Clarity, Marketing, Research & Strategy, Social Media, Strategy
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is,...
by Liana "Li" Evans | Mar 18, 2012 | Buzz Monitoring, Marketing, Online, Social Media
Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in...
by Liana "Li" Evans | Feb 11, 2012 | Buzz Monitoring, Marketing, Online, Research & Strategy, Social Media
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to...
by Liana "Li" Evans | Jan 16, 2012 | Content Marketing, Marketing, Online, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries...
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