by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
by Liana "Li" Evans | May 14, 2012 | Digital Clarity, Marketing, Online, Research & Strategy, Social Media, Strategy
Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic sense of examining it, yes “social media” can be seen as a free marketing tool because there’s very little to no outlay...
by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
by Liana "Li" Evans | May 9, 2012 | Marketing, Online, Research & Strategy, Social Media
Just because the media is hyping how the biggest companies or well known celebrities are using the latest, greatest social media site, doesn’t mean that every business should be doing the same. If your competition has a blog that doesn’t mean that you need to have a...
by Liana "Li" Evans | May 7, 2012 | Content Marketing, Marketing, Online, Social Media
We all want to “go viral” right? In the world of social media marketing, word of mouth marketing or link baiting, one of the ultimate attainments of any marketer is to claim that you had one of your social media content pieces “go viral”. Going Viral...
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