by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Nov 18, 2015 | Digital Clarity, Marketing, Social Media, Web Analytics
Omnichannel verses Multichannel Marketing: Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
by Liana "Li" Evans | Oct 15, 2015 | Digital Clarity, Marketing, Social Media, Social Media Measurement, Strategy, Web Analytics
Hey Look! We got a Like! Oh and someone Retweeted us! Surely our audience thinks “We Rock!”. But do they? How do you really know if you’re considered valuable to your customers and your audience.There’s a big difference between a Like and a...
by Liana "Li" Evans | Oct 12, 2015 | Marketing, Social Media, Social Media Engagement
Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose. Without purpose how does any team understand what you are strategizing for? More...
by Liana "Li" Evans | Oct 7, 2015 | Buzz Monitoring, Community Building, Digital Clarity, Marketing, Social Media
Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers or constituents they believe you are wrong. Engagement with the base leaves you wide open to hearing just how wrong the...
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