by Liana "Li" Evans | Sep 16, 2016 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics. That’s no longer the case. Social Media Marketing efforts, as...
by Liana "Li" Evans | Oct 7, 2015 | Buzz Monitoring, Community Building, Digital Clarity, Marketing, Social Media
Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers or constituents they believe you are wrong. Engagement with the base leaves you wide open to hearing just how wrong the...
by Liana "Li" Evans | Mar 18, 2012 | Buzz Monitoring, Marketing, Online, Social Media
Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in...
by Liana "Li" Evans | Feb 11, 2012 | Buzz Monitoring, Marketing, Online, Research & Strategy, Social Media
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to...
by Liana "Li" Evans | Nov 30, 2011 | Buzz Monitoring, Marketing, News & Media, Social Media, Social Media Engagement
I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback. The article on CNN,...
by Liana "Li" Evans | Jun 1, 2010 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Measurement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are important...
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