by Liana "Li" Evans | Dec 7, 2011 | Content Marketing, Marketing, Online, Research & Strategy, Social Media, Social Media Engagement
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed . Marketers generally assume that the messages...
by Liana "Li" Evans | Nov 30, 2011 | Buzz Monitoring, Marketing, News & Media, Social Media, Social Media Engagement
I was both appalled an intrigued this week about the story that took off like wildfire in the press where a high school senior dared to tweet her negative opinion about a government official, in this case, the governor of Kansas, Sam Brownback. The article on CNN,...
by Liana "Li" Evans | Oct 9, 2011 | Content Marketing, Marketing, Research & Strategy, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article Before you decide to implement any tactic in social media, the first question you should ask is “Why?” Why should I have a Facebook page? Why should I have a Twitter...
by Liana "Li" Evans | Aug 26, 2011 | Industry Events, Marketing, Online, Research & Strategy, SES/ClickZ Live, Social Media, Strategy
Last week I was a speaker at SES San Francisco on the audience choice “Like Me” panel. The panel discussed the intricacies of viral marketing and the fallacies around it. Viral Marketing is not really something that is cookie cutter in nature. Most of...
by Liana "Li" Evans | Aug 5, 2011 | Community Building, Content Marketing, Marketing, Mobile Marketing, Online
*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature,...
by Liana "Li" Evans | Jul 28, 2011 | Industry Events, Industry Experts, Marketing, News & Media, Social Media
On Monday July 25th, 2011 I had the gracious opportunity to be in Philadelphia’s NBC 10’s studios for taping a segment that appeared on the Wednesday July 27th, 2011 airing of The 10! Show. The segment highlighted my book, Social Media Marketing:...
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