by Liana "Li" Evans | Nov 5, 2015 | Digital Clarity, Marketing, News & Media, Web Analytics
If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
by Liana "Li" Evans | Oct 15, 2015 | Digital Clarity, Marketing, Social Media, Social Media Measurement, Strategy, Web Analytics
Hey Look! We got a Like! Oh and someone Retweeted us! Surely our audience thinks “We Rock!”. But do they? How do you really know if you’re considered valuable to your customers and your audience.There’s a big difference between a Like and a...
by Liana "Li" Evans | Oct 12, 2015 | Marketing, Social Media, Social Media Engagement
Understanding that tactics are not strategy is vital for a team’s success. However, for a business to be truly successful, it’s leaders must be able to convey purpose. Without purpose how does any team understand what you are strategizing for? More...
by Liana "Li" Evans | Oct 7, 2015 | Buzz Monitoring, Community Building, Digital Clarity, Marketing, Social Media
Engaging with your base can be a pretty scary proposition. Companies and politicians have egos. It’s difficult to hear from consumers or constituents they believe you are wrong. Engagement with the base leaves you wide open to hearing just how wrong the...
by Liana "Li" Evans | Oct 5, 2015 | Digital Clarity, Marketing, Offline, Online, Strategy
It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM? Do I need to create a board on Pinterest? Share videos on...
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