by Liana "Li" Evans | Mar 8, 2016 | Marketing, Personalization, Social Media
Regardless of your political leanings, there is something unmistakable about the Donald J. Trump Phenomena in this 2016 primary election season and how he’s not only made this one, one for the record books, but one that has befuddle both the political experts...
by Liana "Li" Evans | Feb 24, 2016 | Marketing, Online, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes” you have on your Facebook Page post is now, Irrelevant. That sounds like a pretty bold statement doesn’t it? How can I be so...
by Liana "Li" Evans | Jan 4, 2016 | Content Marketing, Marketing, Social Media, Social Media Engagement
The race is on to stand out and above the competition and it’s not just your direct competitors you are competing with anymore. Thanks to social networks and blogging platforms, there are literally millions of content creators globally and being able to bubble up to...
by Liana "Li" Evans | Dec 1, 2015 | Big Data, Digital Clarity, Marketing, Personalization, Social Media Measurement, Web Analytics
Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing...
by Liana "Li" Evans | Nov 23, 2015 | Marketing, Research & Strategy, Social Media, Social Media Engagement
Customer Service, Marketing, Public Relations & Communications, IT or perhaps an outsourced agency are all options a company can consider when making the decision who should oversee, implement and measure the company’s social media strategy. While there are...
by Liana "Li" Evans | Nov 18, 2015 | Digital Clarity, Marketing, Social Media, Web Analytics
Omnichannel verses Multichannel Marketing: Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels...
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