by Liana "Li" Evans | May 9, 2012 | Marketing, Online, Research & Strategy, Social Media
Just because the media is hyping how the biggest companies or well known celebrities are using the latest, greatest social media site, doesn’t mean that every business should be doing the same. If your competition has a blog that doesn’t mean that you need to have a...
by Liana "Li" Evans | May 7, 2012 | Content Marketing, Marketing, Online, Social Media
We all want to “go viral” right? In the world of social media marketing, word of mouth marketing or link baiting, one of the ultimate attainments of any marketer is to claim that you had one of your social media content pieces “go viral”. Going Viral...
by Liana "Li" Evans | Mar 18, 2012 | Buzz Monitoring, Marketing, Online, Social Media
Fear. Fear of Negativity. Fear of Social Media. Almost every company has it when they take one look at what’s going on in social media. The question is whether you embrace it or run from it. Fear of the unknown, of what “could” happen stops a lot of companies right in...
by Liana "Li" Evans | Feb 11, 2012 | Buzz Monitoring, Marketing, Online, Research & Strategy, Social Media
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Small business owners are probably some of the hardest-working people I know. Constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to...
by Liana "Li" Evans | Jan 16, 2012 | Content Marketing, Marketing, Online, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries...
by Liana "Li" Evans | Dec 7, 2011 | Content Marketing, Marketing, Online, Research & Strategy, Social Media, Social Media Engagement
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed . Marketers generally assume that the messages...
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