by Liana "Li" Evans | Sep 23, 2016 | Marketing, Mobile Marketing, Online, Personalization, Strategy, Web Analytics
Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact more and more, visitors are EXPECTING companies to use the data they collect to enhance their experience with the brands they are dealing with. While...
by Liana "Li" Evans | Feb 24, 2016 | Marketing, Online, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
The Need to Stop Counting Likes, Starts Now. Facebook has once again changed the playing field. Counting how many “Likes” you have on your Facebook Page post is now, Irrelevant. That sounds like a pretty bold statement doesn’t it? How can I be so...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
by Liana "Li" Evans | Oct 5, 2015 | Digital Clarity, Marketing, Offline, Online, Strategy
It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM? Do I need to create a board on Pinterest? Share videos on...
by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
by Liana "Li" Evans | May 14, 2012 | Digital Clarity, Marketing, Online, Research & Strategy, Social Media, Strategy
Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic sense of examining it, yes “social media” can be seen as a free marketing tool because there’s very little to no outlay...
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