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Is Direct Attribution a Myth?

Is Direct Attribution a Myth?

by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics

When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
6 Ways To Achieve Digital Marketing Clarity

6 Ways To Achieve Digital Marketing Clarity

by Liana "Li" Evans | Oct 5, 2015 | Digital Clarity, Marketing, Offline, Online, Strategy

It’s tough, isn’t it?  This new world of marketing?  Tweet this, Instagram that?   What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM?  Do I need to create a board on Pinterest?  Share videos on...

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