• Home
  • Projects
  • Blog
  • Contact
There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

by Liana "Li" Evans | Sep 23, 2016 | Marketing, Mobile Marketing, Online, Personalization, Strategy, Web Analytics

Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact more and more, visitors are EXPECTING companies to use the data they collect to enhance their experience with the brands they are dealing with.  While...

Local Businesses Can Find Great Opportunities in Location Based Marketing

by Liana "Li" Evans | Aug 5, 2011 | Community Building, Content Marketing, Marketing, Mobile Marketing, Online

*This is a partial reprint of Liana Li Evans’ article from ClickZ With the exponential growth of Foursquare over the past year, there’s a reason why Facebook is rushing to capitalize on the mobile advertising with its own geo-social networking feature,...

Recent Posts

  • 6 Initiatives to Get Right with Multi
Solutions Mar- Tech Tools Stacks
  • Are You in Blissful KPI Ignorance?
  • 5 Foundational Elements to Audience Building (Part 2 of 2)
  • 5 Foundational Elements to Audience Building (Part 1 of 2)
  • There’s No Ignoring It Anymore: Maximizing the Customer Experience Lifts ROI

Recent Comments

  • Liana Li Evans – Demand Generation, Digital Marketing, Analytics & Social Media Expert – Understanding Engagement: How Facebook Made Counting Likes – Irrelevant on Beyond Strategy: Marketing With Purpose & Value
  • Liana Li Evans – Demand Generation, Digital Marketing, Analytics & Social Media Expert – Understanding Engagement: How Facebook Made Counting Likes – Irrelevant on Omni-Channel vs Multi-Channel Marketing: What’s The Difference?
  • Liana Li Evans – Digital Marketing, Analytics and Social Media Expert – Data Driven Marketing: Maximizing Personalization Efforts on Is Direct Attribution a Myth?
  • Liana Li Evans – Digital Marketing, Analytics and Social Media Expert – Who Should Handle Your Company’s Social Media Engagement Strategy? on Is Direct Attribution a Myth?
  • Liana Li Evans – Digital Marketing, Analytics and Social Media Expert – Omni-Channel vs Multi-Channel Marketing: What’s The Difference? on How Valuable Is Your Content?

Archives

  • January 2026
  • April 2019
  • September 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • June 2015
  • August 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009

Categories

  • Audience Building
  • Big Data
  • Buzz Monitoring
  • Community Building
  • Content Marketing
  • Customer Experience Management
  • Data Governance
  • Digital Clarity
  • eMetrics
  • Four Pillars of Social Media
  • Industry Events
  • Industry Experts
  • Marketing
  • Mobile Marketing
  • News & Media
  • Offline
  • Online
  • Personalization
  • Research & Strategy
  • SEO (Search Engine Optimization)
  • SES/ClickZ Live
  • Social Commerce
  • Social Media
  • Social Media Engagement
  • Social Media Measurement
  • Strategy
  • Web Analytics

Tags

adobe ambassador programs analytics audience building audience research build a social media community building a community buzz monitoring buzz monitoring tools clickz community building customer experience customer journeys data governance data integrity digital marketing engagement engagement strategies foursquare google integrated marketing KPI liana li evans marketing measurement measuring social media personalization rupert murdoch search engine strategies ses sesny social media social media engagement social media marketing social media marketing strategies Social Media Measurement Social Media Research social media strategies Social Media Strategy strategy twitter viral content viral marketing web analytics web pro news

Home

projects

Blog

contact