by Liana "Li" Evans | Oct 15, 2015 | Digital Clarity, Marketing, Social Media, Social Media Measurement, Strategy, Web Analytics
Hey Look! We got a Like! Oh and someone Retweeted us! Surely our audience thinks “We Rock!”. But do they? How do you really know if you’re considered valuable to your customers and your audience.There’s a big difference between a Like and a...
by Liana "Li" Evans | Oct 5, 2015 | Digital Clarity, Marketing, Offline, Online, Strategy
It’s tough, isn’t it? This new world of marketing? Tweet this, Instagram that? What if I just want my potential customer just to call me for services, do I really need to be on Blab.IM? Do I need to create a board on Pinterest? Share videos on...
by Liana "Li" Evans | Aug 1, 2012 | Marketing, Strategy, Web Analytics
Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused...
by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
by Liana "Li" Evans | May 14, 2012 | Digital Clarity, Marketing, Online, Research & Strategy, Social Media, Strategy
Free Marketing Tools Are Great! Who Doesn’t Love “Free”? Social Media is a free marketing tool, isn’t it? In the very basic sense of examining it, yes “social media” can be seen as a free marketing tool because there’s very little to no outlay...
by Liana "Li" Evans | Apr 20, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement, Strategy, Web Analytics
Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online. Buzz monitoring and the tools you need...
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