by Liana "Li" Evans | Mar 13, 2016 | Content Marketing, Marketing, Social Media, Social Media Engagement
It’s inevitable in any social network, you’re going to get spam. Whether its emails within the network, or requests for connections, companies and individuals are still under the impression that fake profiles lead to better ranking in search engines, more...
by Liana "Li" Evans | Jan 4, 2016 | Content Marketing, Marketing, Social Media, Social Media Engagement
The race is on to stand out and above the competition and it’s not just your direct competitors you are competing with anymore. Thanks to social networks and blogging platforms, there are literally millions of content creators globally and being able to bubble up to...
by Liana "Li" Evans | May 7, 2012 | Content Marketing, Marketing, Online, Social Media
We all want to “go viral” right? In the world of social media marketing, word of mouth marketing or link baiting, one of the ultimate attainments of any marketer is to claim that you had one of your social media content pieces “go viral”. Going Viral...
by Liana "Li" Evans | Apr 13, 2012 | Content Marketing, Digital Clarity, Marketing, Research & Strategy, Social Media, Strategy
* This is a partial reprint of Li’s ClickZ column on Integrated Marketing Mark Twain once wrote in a letter in 1897, “…the report of my death was an exaggeration.” This too can be said of email with so many experts proclaiming its demise. The reality is,...
by Liana "Li" Evans | Jan 16, 2012 | Content Marketing, Marketing, Online, SEO (Search Engine Optimization), Social Media
* This is a partial reprint of Liana Li Evans’ previously published ClickZ article There’s a panel at SES that usually ends up drawing a packed house. “SEO is Dead! Long Live SEO” never fails to impress the audience, especially with all the cries...
by Liana "Li" Evans | Dec 7, 2011 | Content Marketing, Marketing, Online, Research & Strategy, Social Media, Social Media Engagement
In marketing it’s all about making connections. Products and services to messages, facts to value propositions, companies to potential customers these connections are all vital to having you marketing strategies succeed . Marketers generally assume that the messages...
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