by Liana "Li" Evans | Apr 15, 2019 | Audience Building, Big Data, Customer Experience Management, Digital Clarity, Personalization, Strategy, Web Analytics
Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check I got that! I’m delivering that to the marketing managers and senior leadership. We know what our most successful marketing channels are, we’re in great shape when it...
by Liana "Li" Evans | Apr 9, 2019 | Audience Building, Big Data, Data Governance, Marketing, Strategy, Web Analytics
In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining elements; Data Integration, Identifying Conversion Points, and Understanding the Data’s Value. If you are first reading this post, you can read the...
by Liana "Li" Evans | Apr 8, 2019 | Audience Building, Data Governance, Marketing, Personalization, Strategy, Web Analytics
Managing the customer experience has become increasingly complicated. The customer’s journey becomes fragmented across marketing technologies, devices and platforms. The data needed to create audiences that inform the customer’s experience doesn’t just...
by Liana "Li" Evans | Sep 23, 2016 | Marketing, Mobile Marketing, Online, Personalization, Strategy, Web Analytics
Customers coming to your web and mobile properties are wanting a lot more from your company these days. In fact more and more, visitors are EXPECTING companies to use the data they collect to enhance their experience with the brands they are dealing with. While...
by Liana "Li" Evans | Sep 16, 2016 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
In the last 8 to 10 years Social Media Marketing has grown and matured. It use to be marketers were beholden to the number of followers or retweets they received as a point of measurable analytics. That’s no longer the case. Social Media Marketing efforts, as...
by Liana "Li" Evans | Mar 13, 2016 | Content Marketing, Marketing, Social Media, Social Media Engagement
It’s inevitable in any social network, you’re going to get spam. Whether its emails within the network, or requests for connections, companies and individuals are still under the impression that fake profiles lead to better ranking in search engines, more...
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