by Liana "Li" Evans | Aug 1, 2012 | Marketing, Strategy, Web Analytics
Since the concept of Search Engine Optimization (SEO) and Pay Per Click (PPC) have become such a prominent force in the online marketing world because they can be measured through analytics by seeing the Click to Conversion ratios, companies have become very focused...
by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
by Liana "Li" Evans | Apr 20, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement, Strategy, Web Analytics
Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online. Buzz monitoring and the tools you need...
by Liana "Li" Evans | Apr 16, 2012 | Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
We all want to be liked, right? We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater. Its the same in social media communities as well. As individuals we want to know that what we are sharing,...
by Liana "Li" Evans | Oct 20, 2009 | eMetrics, Industry Events, Industry Experts, Web Analytics
*This content was previously published on Social Conversations in October 2009. Social conversations was a product of Serengeti Communications which closed in 2012. While attending the eMetrics conference in the Washtington, DC area, Google’s Analytics...
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