by Liana "Li" Evans | Dec 1, 2015 | Big Data, Digital Clarity, Marketing, Personalization, Social Media Measurement, Web Analytics
Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing...
by Liana "Li" Evans | Nov 18, 2015 | Digital Clarity, Marketing, Social Media, Web Analytics
Omnichannel verses Multichannel Marketing: Customer Experience vs. Marketing Messages With the rapid rise of paths and access points in the customer journey, the available ‘screens’ that customers can consume content on and the numerous channels...
by Liana "Li" Evans | Nov 5, 2015 | Digital Clarity, Marketing, News & Media, Web Analytics
If there’s ever been a clearer sign of the importance of understanding your audience, look to today’s announcement by Adobe that it is acquiring Comscore’s technology – commonly called DAX – Digital Analytix. In a world where marketing...
by Liana "Li" Evans | Oct 19, 2015 | Digital Clarity, Marketing, Offline, Online, Social Media, Social Media Measurement, Web Analytics
When I start thinking about direct attribution when it comes to Digital Marketing, a song creeps into my brain ….. A long, long time ago I can still remember how that music used to make me smile And I knew if I had my chance That I could make those people dance...
by Liana "Li" Evans | Oct 15, 2015 | Digital Clarity, Marketing, Social Media, Social Media Measurement, Strategy, Web Analytics
Hey Look! We got a Like! Oh and someone Retweeted us! Surely our audience thinks “We Rock!”. But do they? How do you really know if you’re considered valuable to your customers and your audience.There’s a big difference between a Like and a...
by Liana "Li" Evans | Jun 25, 2015 | Social Media, Social Media Engagement, Social Media Measurement, Web Analytics
Are “Clicks” Really Equal to “Shares”? This seems to be a perplexing question a lot of marketers are asking today. Clicks do indicate an action, as does a share, does it not? The answer can be more complex than just looking at the action of...
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