by Liana "Li" Evans | Jun 10, 2010 | Research & Strategy, Social Media, Social Media Measurement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media. This week’s topics revolve...
by Liana "Li" Evans | Jun 7, 2010 | Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media. This week’s topics revolve...
by Liana "Li" Evans | Jun 1, 2010 | Buzz Monitoring, Research & Strategy, Social Media, Social Media Measurement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 Buzz monitoring and the tools you need to use to monitor the key words and key phrases that are important...
by Liana "Li" Evans | May 25, 2010 | Four Pillars of Social Media, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in May 2010. Social conversations was a product of Serengeti Communications which closed in 2012. I get a lot of questions about how I approach Social Media Marketing. The team here at Serengeti...
by Liana "Li" Evans | Dec 29, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. First a Little About the “Ethics” of Ghost Tweeting…. While at Search Engine Strategies Chicago I was...
by Liana "Li" Evans | Dec 15, 2009 | Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in December 2009. Social conversations was a product of Serengeti Communications which closed in 2012. What is success? What is failure? When it comes to social media marketing, unless you have a plan to...
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