by Liana "Li" Evans | May 22, 2012 | Marketing, Online, Social Media, Social Media Measurement, Strategy, Web Analytics
What is a marketing success? What is a marketing failure? When it comes to social media and integrated marketing, unless you have a plan to measure what your are doing how will you know? There’s a lot to be said about knowing where your audience is, understanding...
by Liana "Li" Evans | May 11, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement
Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools,...
by Liana "Li" Evans | Apr 20, 2012 | Marketing, Research & Strategy, Social Media, Social Media Measurement, Strategy, Web Analytics
Buzz Monitoring Tools Help You Integrate Your Online Marketing Strategies There are a lot of tools out there on the market that can help marketers understand what’s going on in the world around them, particularly online. Buzz monitoring and the tools you need...
by Liana "Li" Evans | Apr 16, 2012 | Social Media, Social Media Engagement, Social Media Measurement, Strategy, Web Analytics
We all want to be liked, right? We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater. Its the same in social media communities as well. As individuals we want to know that what we are sharing,...
by Liana "Li" Evans | Jun 28, 2010 | Community Building, Research & Strategy, Social Media, Social Media Engagement, Social Media Measurement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 This week starts our brand new series of thoughts on social media marketing in the area of Community...
by Liana "Li" Evans | Jun 25, 2010 | Research & Strategy, Social Commerce, Social Media, Social Media Measurement
*This content was previously published on Social Conversations in June 2010. Social conversations was a product of Serengeti Communications which closed in 2012 This post is part of a series entitled The Four Pillars of Social Media. This week’s topics revolve...
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