by Liana "Li" Evans | Apr 15, 2019 | Audience Building, Big Data, Customer Experience Management, Digital Clarity, Personalization, Strategy, Web Analytics
Visits, Bounce Rates, Page Views and Marketing Campaign Data? Check Check Check Check I got that! I’m delivering that to the marketing managers and senior leadership. We know what our most successful marketing channels are, we’re in great shape when it...
by Liana "Li" Evans | Apr 9, 2019 | Audience Building, Big Data, Data Governance, Marketing, Strategy, Web Analytics
In part 2 of this 2-part series on 5 Foundational Elements to Audience Building, I’ll be covering the 3 remaining elements; Data Integration, Identifying Conversion Points, and Understanding the Data’s Value. If you are first reading this post, you can read the...
by Liana "Li" Evans | Dec 1, 2015 | Big Data, Digital Clarity, Marketing, Personalization, Social Media Measurement, Web Analytics
Data-Driven Marketing (DDM) refers to gathering or acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations (think of this as the customer journey). Putting together an integrated data driven marketing...
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